UX Leader & Consultant
CPCEMZA – Mi Cuenta Portal Redesign
From dated portal to trusted, efficient digital
experience + operational relief
Timeline: 7 months – Year Strategic Transformation (2024 – 2025) | Platform: Exclusive Desktop Experience and Responsive | Target Audience: Matriculated accountants and administrators, Students of Economic Sciences, Economics and Business community
Challenge
Accountants 40+ struggled with:
– Fragmented navigation
– Invisible data in long forms
– Confusing payment status
– Outdated design → low trust
– High repetitive inquiries overloading staff
My Work
As an UX Leader & Consultant
• Heuristic evaluation → prioritized fixes
• IA restructuring & content audit
• Maze unmoderated user testing
• Figma prototypes + Bootstrap 5 plan
• Recommended automated response service to reduce employee load
Key Solutions
Problem
No visibility in steppers
Confusing payments
Scattered services
Dated aesthetics
Repetitive staff workload
Solution
Persistent summary panel
Status badges + filterable tables
Unified “Mi Cuenta” dashboard
Modern, high-contrast, mobile-first
Automated response service (auto-replies for common procedures)
Impact
~60–70% less backtracking
Faster self-service
Lower cognitive load for staff members
Increased perceived trust
30–50% reduction in routine tickets
CPCEMZA | UX Case Study Walkthrough
Results
Projected
• +25–40% reduction in support tickets (UX)
• +30–50% additional relief via automation
• Heuristic score: 3.0 → 4.5/5
• Target usability ≥80% (Maze)
• Stronger member satisfaction + lighter internal team load
Core Principle Applied
Simplicity first. High-impact changes. Minimal disruption. UX + smart automation = maximum value.
In 2026,
I am driving an ongoing UX consultancy and research project to bring comparable improvements to the public website (cpcemza.org.ar).
Latest works
Previous works
Previous works
Designed for customers.
Developed for business.
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